This one-day intensive session integrates our AI-focused theory with practical application, empowering your team to track and influence your brand's presence across the LLM landscape. We examine how major AI models interpret and represent brands, demonstrating why this visibility is a cornerstone of modern strategy. Through the Share of Model platform, you will learn to navigate AI-specific data—including share of voice, perceived equity, and visibility sources—and translate these insights into concrete actions. By the end of this workshop, you will be prepared to optimize your brand's standing in an agentic AI environment.

Who Should Attend

Professionals tasked with reporting on brand health or managing digital presence who require a deep understanding of the Share of Model platform's capabilities.

Prerequisites

None.

What You’ll Learn

  • How advances in AI are reshaping the digital marketing landscape

  • Techniques for using AI-powered brand visibility and perception metrics to uncover actionable insights

  • Strategies for adapting your brand approach to an increasingly agentic AI ecosystem

Tools used

Share of Model platform.

Course Agenda

  • What’s included:

    Review of LLM/Agentic AI dynamics, AI's perception of your brand, and introduction to the platform ecosystem.

    Learning outcomes:

    • Ability to identify AI's influence on marketing trends and navigate the interface.

    Tasks: System familiarization and setup.

Why our approach works

Measurable impact

Measurable impact

Track the return on learning investment through greater efficiency, productivity and cost savings.

Applied learning

Applied learning

Prioritize practical value, business needs and measurable outcomes when evaluating and applying AI solutions.

Get in touch

For further information about the content we cover and how we can help your business with our AI learning, our team is here to help.