Master the essentials of AI video creation and transform your digital storytelling. Gain practical skills to integrate advanced generative AI tools into your professional projects effectively.

Who Should Attend

This course is ideal for marketing professionals, social media managers, educators, entrepreneurs, and content creators looking to incorporate generative AI into their workflows. No prior AI video experience is required.

Prerequisites

None.

What You’ll Learn

  • How to navigate the Runway platform and manage key creative workflows

  • Techniques for creating effective text-to-video and image-to-video prompts

  • How to use cinematic prompting and control tools to refine AI-generated videos

  • Methods for using AI-powered editing tools such as masking and background removal

  • Best practices for the ethical and commercial use of AI-generated video content

Tools used

Runway (including Text-to-Video, Image-to-Video, and Magic Tools).

Course Agenda

  • What’s included:

    An entry-level overview of how AI video creation operates and how the Runway environment is structured. We will tour the dashboard and explore the primary function set.

    Learning outcomes:

    • Develop a foundational grasp of AI video terminology and learn how to orient yourself within the platform to kickstart your creative journey.

    Tasks:

    Navigate the interface and identify key project starting points.

Why our approach works

Measurable impact

Measurable impact

Track the return on learning investment through greater efficiency, productivity and cost savings.

Applied learning

Applied learning

Prioritize practical value, business needs and measurable outcomes when evaluating and applying AI solutions.

Get in touch

For further information about the content we cover and how we can help your business with our AI learning, our team is here to help.