As traditional SEO methods evolve, AI search engines like ChatGPT and Google AI Overviews are shifting the focus from link lists to direct answers. This course equips digital marketers and content leads with the tools to master Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring content remains machine-readable and highly citable in an era of zero-click searches.

Who Should Attend

This course is designed for digital marketing professionals, SEO specialists, and content strategists who need to evolve their tactics to stay competitive in AI-driven search landscapes.

Prerequisites

This course is tailored for intermediate to advanced SEO practitioners. To get the most out of the sessions, you should have a solid foundation in core SEO principles, including keyword research, meta-tag implementation, strategic keyword targeting, and an understanding of crawl visibility.

What You’ll Learn

  • How to structure content for improved visibility in AI-powered search and answer engines

  • Techniques for improving machine readability through entity-rich content and semantic clarity

  • How to implement technical enhancements such as Schema markup and llms.txt

  • An introduction to Retrieval-Augmented Generation (RAG) and query fan-out processes

  • Methods for measuring AI-driven traffic and identifying valuable citation sources

Tools used

ChatGPT, Gemini.

Course Agenda

  • What’s included:

    Transitioning from SEO to AEO/GEO, the history of search, and AI visibility drivers.

    Learning outcomes:

    • Understand how AI models process content differently than traditional engines.

    Tasks:

    Discussion on current search shifts.

Why our approach works

Measurable impact

Measurable impact

Track the return on learning investment through greater efficiency, productivity and cost savings.

Applied learning

Applied learning

Prioritize practical value, business needs and measurable outcomes when evaluating and applying AI solutions.

Get in touch

For further information about the content we cover and how we can help your business with our AI learning, our team is here to help.