Master the art of prompt engineering to streamline your professional output and enhance creativity. Learn to leverage AI tools effectively to boost your daily efficiency and strategic thinking.

Who Should Attend

This course is ideal for marketing professionals, business managers, content specialists, and anyone aiming to optimize their daily operational tasks using the latest AI technology. No prior technical background is required.

Prerequisites

No specific prerequisites are required. A basic familiarity with common office software is beneficial.

What You’ll Learn

  • How AI language models work and where they can add value in the workplace

  • Principles of prompt engineering for generating more accurate and useful outputs

  • How to use AI for drafting, summarizing and creating professional content

  • Techniques for analysing text-based data and uncovering meaningful insights

  • A practical framework for using AI responsibly, including ethics, bias and governance considerations

Tools used

ChatGPT.

Course Agenda

  • What’s included:

    An overview of LLM architecture, focusing on how ChatGPT and Google Gemini function in a business context, including their strengths and inherent limitations.

    Learning outcomes:

    • Gain a clear understanding of AI terminology and identify appropriate use cases versus limitations in a professional environment.

    Tasks:

    A comparative analysis exercise to evaluate AI responses against human-generated drafts.

Why our approach works

Measurable impact

Measurable impact

Track the return on learning investment through greater efficiency, productivity and cost savings.

Applied learning

Applied learning

Prioritize practical value, business needs and measurable outcomes when evaluating and applying AI solutions.

Get in touch

For further information about the content we cover and how we can help your business with our AI learning, our team is here to help.