Tired of generic AI drafts? Learn to harness cutting-edge GenAI tools to build a scalable, high-performing content engine without losing your brand voice.

Who Should Attend

This course is perfect for SEO professionals, digital content strategists, marketing managers, and editors eager to operationalize AI within their existing workflows. Whether working agency-side or in-house, participants will gain the expertise to scale high-quality content production effectively.

Prerequisites

Participants should possess a strong foundational understanding of core SEO concepts. This training assumes prior knowledge of keyword strategy and on-page optimization; our focus is exclusively on the strategic application of AI to amplify those existing skills.

What You’ll Learn

  • How to use GenAI for audience research and the creation of effective content briefs

  • Techniques for creating search-friendly content across a range of formats and page types

  • Methods for improving AI-generated content through prompt engineering and human review

  • How to build scalable content workflows that align with brand standards and business goals

  • Frameworks for governing AI-assisted content production to support accuracy, compliance and quality

Tools used

ChatGPT, Gemini.

Course Agenda

  • What’s included:

    An overview of the AI landscape in modern SEO.

    Learning outcomes:

    • Understanding the balance between automation efficiency and quality risk management.

Why our approach works

Measurable impact

Measurable impact

Track the return on learning investment through greater efficiency, productivity and cost savings.

Applied learning

Applied learning

Prioritize practical value, business needs and measurable outcomes when evaluating and applying AI solutions.

Get in touch

For further information about the content we cover and how we can help your business with our AI learning, our team is here to help.