A half-day training workshop designed to transform how digital professionals interact with data by introducing both native and third-party AI tools. Participants will learn to leverage advanced features like natural-language search, anomaly and trend detection, and automatic insight generation.

Who Should Attend

Digital marketers, analysts, data scientists, and business intelligence professionals of all experience levels.

Prerequisites

None.

What You’ll Learn

  • How to use natural-language search to uncover insights within GA4 data

  • Techniques for identifying anomalies, patterns and emerging trends in reporting data

  • How to use predictive metrics to better understand user behavior and intent

  • Methods for building predictive audiences to support more targeted marketing campaigns

  • How to apply data-driven attribution and behavior modelling to improve decision-making

Tools used

Google Analytics 4 (GA4).

Course Agenda

  • What’s included:

    An exploration of the foundational role AI plays in modern data analytics, alongside a comprehensive overview of the AI-powered features embedded within GA4.

    Learning outcomes:

    • Understand why AI is essential for effective decision-making and gain familiarity with the core concepts and terminology used in GA4’s AI suite.

Why our approach works

Measurable impact

Measurable impact

Track the return on learning investment through greater efficiency, productivity and cost savings.

Applied learning

Applied learning

Prioritize practical value, business needs and measurable outcomes when evaluating and applying AI solutions.

Get in touch

For further information about the content we cover and how we can help your business with our AI learning, our team is here to help.