Elevate your creative output by mastering Pencil's generative AI tools to build impactful, brand-safe campaigns. Transform your workflow and drive superior performance with precision and speed.

Who Should Attend

Graphic designers, artists, marketing managers, and creative professionals looking to integrate generative AI into their asset production. Ideal for those wanting to streamline campaign creation, improve ad performance, and master brand-compliant AI workflows.

Prerequisites

Access to a Pencil Pro account is required.

What You’ll Learn

  • How to use Pencil to strengthen and scale your creative strategy

  • Techniques for uncovering audience and cultural insights using the Insights template

  • Methods for creating effective image prompts tailored to specific audiences and objectives

  • How to localise advertising copy efficiently across multiple languages and markets

  • Best practices for building reusable templates that accelerate creative production

  • How to refine and adapt visual assets using Pencil’s advanced creative tools

  • Techniques for interpreting creative prediction scores to improve campaign performance

Tools used

Pencil.

Course Agenda

  • What’s included:

    An introduction to the platform’s core mission and its role in accelerating modern creative workflows.

    Learning outcomes:

    • Understand the foundational value of Pencil and how it fits into your daily operations.

    Tasks:

    Navigate the interface and identify key locations.

Why our approach works

Measurable impact

Measurable impact

Track the return on learning investment through greater efficiency, productivity and cost savings.

Applied learning

Applied learning

Prioritise practical value, business needs and measurable outcomes when evaluating and applying AI solutions.

Get in touch

For further information about the content we cover and how we can help your business with our AI learning, our team is here to help.