Master Google Ads as an AI-powered platform to maximise campaign performance and outpace competitors. Gain actionable skills to automate bidding, ad copy and campaign structure for measurable business growth.

Who Should Attend

This course is designed for advanced digital marketers currently managing Google Ads campaigns who want to harness the power of AI to elevate their overall performance and efficiency.

Prerequisites

Proficiency in core campaign management is expected, and participants should have existing campaigns they are seeking to optimise.

What You’ll Learn

  • How to use Smart Bidding to support goals such as Cost Per Acquisition and Return on Ad Spend

  • Techniques for generating and automating ad copy with AI

  • How to build campaign structures that make the most of automation

  • Methods for using Broad Match keywords more effectively to drive business growth

  • How to set up and optimise Performance Max campaigns across Google's advertising channels

  • Advanced reporting techniques for measuring and improving campaign performance

Tools used

Google Ads.

Course Agenda

  • What’s included:

    Essential account architecture principles, identifying common pitfalls, and establishing effective naming conventions for better organisation.

    Learning outcomes:

    • Build a robust, scalable account structure that supports AI-driven campaigns and minimises management overhead.

    Tasks:

    Audit an existing campaign structure and implement a revised naming convention.

Why our approach works

Measurable impact

Measurable impact

Track the return on learning investment through greater efficiency, productivity and cost savings.

Applied learning

Applied learning

Prioritise practical value, business needs and measurable outcomes when evaluating and applying AI solutions.

Get in touch

For further information about the content we cover and how we can help your business with our AI learning, our team is here to help.