This hands-on workshop shows how Claude differs from other Gen AI platforms, moving beyond simple prompting into workflows, Projects, Skills, Connectors and Claude Cowork. You’ll learn to set guardrails, integrate everyday tools, build reusable context and leave with practical, personalised workflows ready to confidently apply immediately in realistic business scenarios.

Who Should Attend

Marketing Professionals, Social Media Managers, Creative Teams, Content Creators, Small Business Owners, and anyone eager to generate high-quality business outputs with AI, regardless of their prior technical background.

Prerequisites

You must have the ability to install Claude Cowork on your laptop, or have it pre-installed. Installation must align with your company's IT policies, and your device must meet the minimum technical specifications required to run the software.

What You’ll Learn

  • Conversational working methods for moving beyond rigid prompting in Claude

  • Project configuration for maintaining persistent context, including style guides and role-specific knowledge

  • Custom Skills for automating routine business processes while maintaining output quality

  • Secure Connector integration with tools such as OneDrive, Google Drive, Canva and Slack

  • Claude Cowork setup and navigation for autonomous, multi-step workflows

  • Data synthesis techniques for turning structured and unstructured information into strategic insights

  • Personal workflow libraries and interaction histories for immediate practical use

Course Agenda

  • What’s included:

    An introduction to shifting from directive prompts to interactive dialogue, comparing Claude’s unique architecture against models like Gemini and Copilot, and planning your daily workflow map.

    Learning outcomes:

    Understand the foundational difference in Claude's reasoning and set clear expectations for the desktop automation workflows to follow.

Why our approach works

Measurable impact

Measurable impact

Track the return on learning investment through greater efficiency, productivity and cost savings.

Applied learning

Applied learning

Prioritize practical value, business needs and measurable outcomes when evaluating and applying AI solutions.

Get in touch

For further information about the content we cover and how we can help your business with our AI learning, our team is here to help.